diff --git a/ServiceHost/Conventions/ParameterBindingConvention.cs b/ServiceHost/Conventions/ParameterBindingConvention.cs
index ccc0fa73..aded0e88 100644
--- a/ServiceHost/Conventions/ParameterBindingConvention.cs
+++ b/ServiceHost/Conventions/ParameterBindingConvention.cs
@@ -70,7 +70,8 @@ public class ParameterBindingConvention : IApplicationModelConvention
         {
             if (selector.AttributeRouteModel?.Template != null)
             {
-                if (selector.AttributeRouteModel.Template.Contains($"{{{parameterName}}}", StringComparison.OrdinalIgnoreCase))
+                if (selector.AttributeRouteModel.Template.Contains($"{{{parameterName}}}", StringComparison.OrdinalIgnoreCase) ||
+                    selector.AttributeRouteModel.Template.Contains($"{{{parameterName}:", StringComparison.OrdinalIgnoreCase))
                     return true;
             }
         }
@@ -80,7 +81,8 @@ public class ParameterBindingConvention : IApplicationModelConvention
         {
             if (selector.AttributeRouteModel?.Template != null)
             {
-                if (selector.AttributeRouteModel.Template.Contains($"{{{parameterName}}}", StringComparison.OrdinalIgnoreCase))
+                if (selector.AttributeRouteModel.Template.Contains($"{{{parameterName}}}", StringComparison.OrdinalIgnoreCase) ||
+                    selector.AttributeRouteModel.Template.Contains($"{{{parameterName}:", StringComparison.OrdinalIgnoreCase))
                     return true;
             }
         }